The Confusing Language of Mattress Marketing

In the mattress industry, from manufacturers to retail stores, there’s a prevalent use of vague and cryptic descriptions. This often serves to mystify products, making them sound more appealing than they really are—similar to how elections often boil down to economic concerns. Just as people flock to Bunnings for a sausage sizzle, we want the substance—like a tasty barbeque sausage roll—rather than just the sizzle.

When it comes to mattresses, the underlying truth is all about density. It’s crucial to cut through the jargon and understand what’s really being offered. Here are two key factors to consider before making a purchase:

1. Density of Foam: Take “hypersoft urethane foam,” for instance. While it’s marketed as soft, the density matters significantly. A foam with a density of 15 kg/m³ won’t provide the same durability and comfort as one with 28 kg/m³ and above. Knowing the weight per cubic meter helps you gauge quality.

2. Layer Thickness: For instance, the appeal of a latex layer is undeniable, but its thickness is equally important. A 6mm latex layer is far less robust and supportive than one that’s 13mm, 22mm, or even 45mm thick. The difference in quality can drastically affect your sleeping experience.

By focusing on these concrete details, you can make a more informed choice, cutting through the marketing haze.

At Simply The Best Bedding, we prioritize transparency with clear and detailed product descriptions. Our goal is to empower you with the knowledge needed to make informed decisions when selecting the perfect mattress. There are no secrets in bedding—it’s all about understanding what makes a mattress exceptional for your comfort and needs.

Thank you for joining us in this journey to better sleep. Until next time, happy reading!